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Top 10 SEO Tips for Real Estate sites and beyond

1.Do not purchase a new domain unless you have to.

Due to Google's aging delay for all new domains, your best bet is to use your existing domain/website if at all possible. If you're redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect to wait a good 9-12 months before your site will show up in Google for any keyword phrases that are important to you.

2.Optimize your site for your target audience, not for the search engines.

This may sound counter-intuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those "someones" are typing in search words that relate to what your site offers, then they are most likely members of your target audience. You need to optimize your site to meet *their* needs. If you don't know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.

3.Research your keyword phrases extensively.

The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as KeywordDiscovery, Wordtracker, Google AdWords, and Yahoo Search Marketing data. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as "travel" or "vacation," as they are rarely (if ever) indicative of what your site is really about.

4.Design and categorize your site architecture and navigation based on your keyword research.

Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. For instance, let's say your site sells toys. There are numerous ways you could categorize and lay out your site so that people will find the toys they're looking for. Are people looking for toys to fit their child's stage of development? (Look for keyword phrases such as "preschool toys.") Or are they more likely to be seeking specific brands of toys? Most likely, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site's navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.

5.Program your site to be "crawler-friendly."

The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash. This doesn't mean that you can't use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary. If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will never find those resulting pages. You'll need to make sure that you always have some form of HTML links in the main navigation on every page which link to the top-level pages of your site. From those pages, you'll need to have further HTML links to the individual product/service pages. (Please note that HTML links do NOT have to be text-only links. There's nothing wrong with graphical image navigation that is wrapped in standard <a href> tags, as the search engines can follow image links just fine.)

6.Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and descriptively as possible.

Your site visitors and the search engines look at the clickable portion of your links (aka the anchor text) to help them understand what they're going to find once they click through. Don't make them guess what's at the other end with links that say "click here" or other non-descriptive words. Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you're pointing to by using its main keyword phrase.

7.Write compelling copy for the key pages of your site based on your chosen keyword phrases and your target market's needs, and make sure it's copy that the search engines can "see."

This is a crucial component to having a successful website. The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. This copy shouldn't be buried in graphics or hidden in Flash. Write your copy based on your most relevant keyword phrases while also making an emotional connection with your site visitor. (This is where that target audience analysis comes in handy!) Understand that there is no magical number of words per page or number of times to use your phrases in your copy. The important thing is to use your keyword phrases only when and where it makes sense to do so for the real people reading your pages. Simply sticking keyword phrases at the top of the page for no apparent reason isn't going to cut it, and it just looks silly.

8.Incorporate your keyword phrases into each page's unique Title tag.

Title tags are critical because they're given a lot of weight with every search engine. Whatever keyword phrases you've written your copy around should also be used in your Title tag. Remember that the information that you place in this tag is what will show up as the clickable link to your site at the search engines. Make sure that it accurately reflects the content of the page it's on, while also using the keyword phrases people might be using at a search engine to find your stuff.

9.Make sure your site is "link-worthy."

Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site's overall link popularity. You can go out and request hundreds or thousands of links, but if your site stinks, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information, other sites will naturally link to it without your even asking. It's fine to trade links; just make sure you are providing your site visitors with only the highest quality of related sites. When you link to lousy sites, keep in mind what this says to your site visitors as well as to the search engines.

10.Don't be married to any one keyword phrase or worried too much about rankings.

If you've done the above 9 things correctly, you will start to see an increase in targeted search engine visitors to your site fairly quickly. Forget about where you rank for any specific keyword phrase and instead measure your results in increased traffic, sales, and conversions. By Jill Whalen Jill Whalen is a recognized industry expert in search engine optimization. Here are her Top Ten Tips for improved search engine ranking.   <table border=1 width=500px bordercolor='#808080' bgcolor='#F3F3F3' style='border-collapse: collapse' cellpadding="5" cellspacing="3" > <tr> <td> <form method="POST" action=http://www.webconfs.com/domain-stats.php> <p><center><font style='font-size: 11pt; font-family: "Verdana, Arial";'><b>Domain Stats Tool</b></font></center></p> <p><font><b>Enter Domain Name</b></font></p> <p> <input type=text name=domains size=60> </p> <input type=hidden value=submit name=submit> <p><input type="submit" value="submit" name="submit"></p> </form> </td> </tr> </table>
  1. Neva VizenaNeva Vizena05-24-2012

    Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. WordPress Seo Plugin

  2. Thank you
    The information you shared is Very Informative

  3. Nice seo tips you given in this post. This is very useful for the real estate sites.

  4. monnimonni08-20-2013

    I am agree with Neva.If you have a real estate website struggling to find new clients online, then it is essential that you perform optimization of your website in a proper way. There are few things that can help you utilize your on site SEO parameters in a way that will increase the number of visitors and potential clients.As an SEO agency, we performed many successful real estate online marketing campaigns, focusing on organic traffic. Here are a few tips we want to share with you.
    Keyword Research:We can’t stress enough how much keyword research is important for optimization. We are always performing a thorough analysis through various Keyword tools we use on a daily basis. Picking the right short and long tail keywords is actually the fundament of every successful campaign.
    Content – Real estate companies usually treat their websites as a some kind of online billboard. They put all of their properties for sale and rent, thinking it is enough to attract clients. They obviously don’t know or don’t care about Google’s algorithm and the way how Google is ranking the websites.

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Based on information from the Austin Board of REALTORS ® (alternatively, from ACTRIS) for the period through 4/18/14 8:11 AM PDT. Neither the Board nor ACTRIS guarantees or is in any way responsible for its accuracy. All data is provided “AS IS” and with all faults. Data maintained by the Board or ACTRIS may not reflect all real estate activity in the market.

Information being provided is for consumers’ personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.

This IDX solution is (c) Diverse Solutions 2014.

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